12 content creators from 8 countries toured Tainan to co-produce a marketing video to highlight the city vibes
Posted Date:2024-07-03
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Introduce
To showcase the urban charm of Tainan City to more international travelers, Tainan partnered with an international action camera brand to host the “GoPro Creator Camp.” The 4-day event features the city’s food, a bucket list of sights, unique outdoor activities, and farm tours. The content creators produced a unique marketing video for Tainan shot from the first-person perspective that also highlighted Tainan's travel potential!
Mayor Huang Wei-che said that visitors to Tainan can not only enjoy the food, back streets, and historic buildings but also take part in specialty outdoor itineraries. Examples include kite surfing at the Golden Coast, Stand-up paddling (SUP) in the eco-mangroves of Shuang Chun Coastal Recreational Area, a lake cruise on Hutoubi, and outdoor horse-riding in Guanmiao. To attract more young international backpackers, 12 creators from 8 countries were invited to visit and experience Tainan. The creators not only shared a variety of multimedia materials on IG but also contributed highlights to Tainan's international urban marketing video to show off the other side of Tainan and the city's energy!
Director-General Lin Kuo-hua said that the experience itinerary was divided into three parts, namely downtown, seaside, and mountains. Different types of experiences and catering were organized to showcase all of Tainan’s diverse specialty travel themes in one go. The marketing video also utilized the perspective of international creators to create a more authentic experience. Lin thanked all the vendors who took part in the event and lent their help to boost the international visibility of Tainan City.
For the event, GoPro also designed four contributor awards to encourage the production of quality content. Wayne, the Malaysian creator who won the award for Most Exciting Photo, said that this was his first visit to Tainan. He was very excited about being able to enjoy his favorite pineapples in their hometown, and really enjoyed this novel experience. Jessie, the Korean creator and winner of the Best Journey Video. said that he is a fan of mountain-climbing but had no idea that Taiwan had so many outdoor venues. He therefore hoped to experience more of Taiwan’s outdoor activities on his next visit. Jessie also mentioned that Tainan’s food is also why it is such a popular destination among Korean tourists. The Japanese creators Kazuki and Aya won the award for Best Short Feature Video. They said that Taiwanese fruit and mangoes, in particular, are quite expensive in Japan. They were ecstatic at being able to enjoy mangoes in their growing district. The winner of the top prize for Best Long Feature Video was the husband-and-wife creator team of Dan and Amerlyn from Singapore. The couple were full of praise for Tainan’s culinary scene as well and hoped that their creations will introduce more people to Tainan.
Bryan, one of the American creators, said this was his first trip abroad and every experience in Tainan was a culture shock for him. Exploring the city with other creators left him with unforgettable memories of his journey. His fellow creator Tyler said that Tainan was totally different experience compared to other cities from his previous trip to Taiwan. The warmth and hospitality of the local people left a strong impression on him. The “Tsong-phoo-sai” (master caterer) and “Banduo” (banquet) culture /cuisine was a very rewarding experience as well. The brother-and-sister creator team from Thailand said that the Chiachiang Culture experience shared similarities with some parts of Thai religious culture. Phopira from Indonesia said: The warmth and vitality of the Taiwanese people made this an experience to be treasured! Taiwanese creator Chen Chen commented that his previous visits to Tainan all concentrated on street food. All of the itineraries during this event introduced him to a side of Tainan he had never seen before and he will now try to promote Taiwan overseas as well.
Exciting creative content produced by the 12 creators from 8 countries during this event has been gradually uploaded to Tainan Travel’s “tainantravels” IG channel. A marketing video for Tainan with all of the highlights will be released shortly. Members of the public can view it on a variety of platforms, including Tainan Travel's Facebook fan page, YouTube, and IG. Why not follow in these creators’ footsteps and visit Tainan?
Mayor Huang Wei-che said that visitors to Tainan can not only enjoy the food, back streets, and historic buildings but also take part in specialty outdoor itineraries. Examples include kite surfing at the Golden Coast, Stand-up paddling (SUP) in the eco-mangroves of Shuang Chun Coastal Recreational Area, a lake cruise on Hutoubi, and outdoor horse-riding in Guanmiao. To attract more young international backpackers, 12 creators from 8 countries were invited to visit and experience Tainan. The creators not only shared a variety of multimedia materials on IG but also contributed highlights to Tainan's international urban marketing video to show off the other side of Tainan and the city's energy!
Director-General Lin Kuo-hua said that the experience itinerary was divided into three parts, namely downtown, seaside, and mountains. Different types of experiences and catering were organized to showcase all of Tainan’s diverse specialty travel themes in one go. The marketing video also utilized the perspective of international creators to create a more authentic experience. Lin thanked all the vendors who took part in the event and lent their help to boost the international visibility of Tainan City.
For the event, GoPro also designed four contributor awards to encourage the production of quality content. Wayne, the Malaysian creator who won the award for Most Exciting Photo, said that this was his first visit to Tainan. He was very excited about being able to enjoy his favorite pineapples in their hometown, and really enjoyed this novel experience. Jessie, the Korean creator and winner of the Best Journey Video. said that he is a fan of mountain-climbing but had no idea that Taiwan had so many outdoor venues. He therefore hoped to experience more of Taiwan’s outdoor activities on his next visit. Jessie also mentioned that Tainan’s food is also why it is such a popular destination among Korean tourists. The Japanese creators Kazuki and Aya won the award for Best Short Feature Video. They said that Taiwanese fruit and mangoes, in particular, are quite expensive in Japan. They were ecstatic at being able to enjoy mangoes in their growing district. The winner of the top prize for Best Long Feature Video was the husband-and-wife creator team of Dan and Amerlyn from Singapore. The couple were full of praise for Tainan’s culinary scene as well and hoped that their creations will introduce more people to Tainan.
Bryan, one of the American creators, said this was his first trip abroad and every experience in Tainan was a culture shock for him. Exploring the city with other creators left him with unforgettable memories of his journey. His fellow creator Tyler said that Tainan was totally different experience compared to other cities from his previous trip to Taiwan. The warmth and hospitality of the local people left a strong impression on him. The “Tsong-phoo-sai” (master caterer) and “Banduo” (banquet) culture /cuisine was a very rewarding experience as well. The brother-and-sister creator team from Thailand said that the Chiachiang Culture experience shared similarities with some parts of Thai religious culture. Phopira from Indonesia said: The warmth and vitality of the Taiwanese people made this an experience to be treasured! Taiwanese creator Chen Chen commented that his previous visits to Tainan all concentrated on street food. All of the itineraries during this event introduced him to a side of Tainan he had never seen before and he will now try to promote Taiwan overseas as well.
Exciting creative content produced by the 12 creators from 8 countries during this event has been gradually uploaded to Tainan Travel’s “tainantravels” IG channel. A marketing video for Tainan with all of the highlights will be released shortly. Members of the public can view it on a variety of platforms, including Tainan Travel's Facebook fan page, YouTube, and IG. Why not follow in these creators’ footsteps and visit Tainan?
